MARICELA ROGERS
Los Angeles, CA • 310-710-9301
maricelaproducer@gmail.com
EXPERIENCE
Freelance Broadcast & Content Executive Producer Jan 2020 – Present
Freelance Executive Producer working on spots and creative content projects for broadcast, digital, and social media. Various accounts, including Coldwell Banker Real Estate, Premera Health Insurance, Chubb/US Open Sponsorship, and ElectroMechanica.
Director of Broadcast Production • Siltanen & Partners Nov 2008 – Dec 2019
Executive Producer • City of Angels (In-House Production Company)
Head of Production Department and Executive Producer for agency in-house production and post-production company. Managed production, editorial, and VFX teams, produced national TV, radio, digital, social, documentary, and creative content projects for clients including Amazon, Skechers, Coldwell Banker, VTech, LeapFrog, Epson, Wine.com, Suzuki, Panda Express, TOGO’s, Brandman University, Grocery Outlet, Partnership for Drug-Free Kids, FIVB and the YMCA.
Executive Producer • The TRUE Agency Aug 2006 – Nov 2008
Managed production department and produced National TV, Radio, and Experiential projects for multi-cultural and general markets for Nissan and Infiniti. Responsibilities included production and supervision of projects from onset of creative briefing, creation of animatics, copy-testing, triple-bidding, negotiation with cost consultants, pre-bid and award calls with clients, prep, production, and post-production of various complexities through completion of spots.
Experiential Projects produced included the Nissan Altima “Lost Keys” campaign, awarded a Silver Effie, a Mobius Award, and featured in various publications including the New York Times.
Senior Producer • RPA Jun 1994 – Aug 2006
Began as an intern and successfully moved my way up to Senior Producer, heading regional broadcast production for Honda and Acura accounts. Produced and managed approximately 50 spots per year for regional and national rotation in addition to 100+ tag revisions of spots. Spots produced ran the gamut of complexity from simple stage to special effects/animation to multiple location and stunt shoots. Also supervised translation of spots to Spanish language for Latinx markets.
Independent Producer/Writer • Documentary & Independent Film Projects 1998 - 2008
“Keeping the Faith with Morrie” × Post-Production Producer/Writer. Best Documentary Film Award, Hollywood Black Film Festival.
“The River Jordan” × Executive Producer. Honorable Mention, 168-Hour Film Project & Festival.
“Liliana – Seamstress” × Executive Producer. Finalist, The Experimental Witch Project sponsored by author Paulo Coelho.
EDUCATION
University of Southern California, Los Angeles, CA
Bachelor of Science • Business Administration, Marketing/Advertising Emphasis
Minors in Film & Psychology
Fluent in Spanish.